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The Importance of Investing in Your Business

Nov 17, 2015

I’d never say that I’m a cheap person. Especially not compared to Ty. But, I will admit that once I “grew up” and realized how hard I need to work in order to pay for things, my purse strings definitely tightened a little bit.

One area where I really struggle with spending money? My business. It sounds ridiculous—but it’s true. You’d think it’d be one of the first places that I’d like to sink some spare cash (since it’s the thing that’s actually making the money). But, for some ridiculous reason, I struggle with the idea of even spending $10 on my business. It just doesn’t feel justified—maybe it never will.

Even so, I’ve realized that it’s important to invest in your business. As the old saying goes, “You need to spend money to make money.” And, while I don’t want to take that to an extreme, I have managed to drop some cash on a few things. I purchased QuickBooks. I forked over some dollars to have my blog and website redesigned. I’ve signed up for a few different subscriptions.

Yes, there’s some definite validity to investing some of your hard-earned money into your own business. Here are a few reasons why!

WHY YOU SHOULD INVEST IN YOUR OWN BIZ

1. IT’S NECESSARY.

First things first, sometimes spending money on your business is just completely unavoidable. For example, I needed QuickBooks in order to have a functioning accounting system. Yes, it hurt to spend the couple hundred dollars—especially when I was just starting out. But, it’s helped me tremendously with keeping my business organized. There will be things that you absolutely need in order to function. And, chances are, they’re going to cost something.

2. IT HELPS YOU CONSISTENTLY IMPROVE.

Aside from the essentials, there are those things that just help to make my business better. My website redesign, for example. I don’t know about you, but I’m aiming to constantly evolve and grow as a business owner. So, most of those improvements end up costing money. But, I’m actually ok with it, as long as I know it’s helping to push my business along!

3. IT LEGITIMIZES YOUR BUSINESS.

How can you expect others to respect that you have a real business when you refuse to treat it like one? I have news for you—every business owner has sunk some of their own money (hey, sometimes a lot of their own money) in their business. It’s what you do. Of course, you need to be smart about it. But, it’s never something you should feel bad about. It just reinforces the point that you’re running a real, bonafide business!

4. IT’S A TAX WRITE-OFF.

Here’s a more practical one for you. Most of the money that you spend on your business can be written off come tax time. Pens, professional fees, website costs, and even your Internet bill will come into account (pun intended). And, I don’t know about you, but I’ll take anything I can get when tax time rolls around. Ugh.

5. IF YOU DON’T DO IT, NOBODY WILL.

Who cares more about your business than you do? Quite simply, nobody. So, stop waiting around and avoiding purchasing the things you need. If you don’t invest in your own business, who will? Again, nobody. Bite the bullet and get what you need. Admittedly, this is my own little pep talk to finally suck it up and by a desktop computer. I’ve been putting that off for ages.

Do you put some of your own hard-earned money back into your business? What motivates you to do so?

Until next time!