You have a long list of keywords, topics, and nuggets of brilliant ideas. But all it’s done so far is sit there and collect digital dust. You’ve optimistically pulled together one content calendar after another. But you can never seem to actually stick with that schedule.
“I know what we need to do,” you mutter to yourself as you scroll through your graveyard of abandoned, half-finished drafts. “We just don’t have the time to execute our content plans on our own.”
Oh hi. I’m what you’ve been looking for. Curious about what it’d be like to work together? I have all of the details for you right here.
I’m an experienced freelance writer who’s ready and excited to help you power through your never-ending list of content ideas.
I’m known for going beyond dry language, awkward keywords, and write-by-numbers outlines to craft blog posts that improve your search rankings, engage your readers, and ultimately help you land more customers.
Put simply, I write personality-filled and research-backed content that both humans and search engines love. Take that, ChatGPT.
I suppose I should proactively answer that ol’ “tell me about yourself” question, huh?
I’m Kat Boogaard (that’s pronounced Boh-gard, even though I know your brain couldn’t help but stretch out those double vowels). I’m a Wisconsin-based writer who left a full-time marketing career back in 2014 to start my own freelance writing business.
It all worked out eventually (see I told you, mom and dad). Since then, I’ve worked with a variety of clients—from small businesses to large tech companies—to create content with a personality that resonates with readers, secures coveted first-place Google rankings, and even wins industry awards.
I focus primarily on long-form content (blog posts and ebooks) for companies in the “world of work” space. Past and current clients include Atlassian, Trello, QuickBooks, Toggl, Loom, Wrike, Hubstaff, Culture Amp, Miro, and more.
Needless to say, I’ve come a long way from my early days of writing blog posts about storage units and fish finders. Today, my byline has appeared in many swoon-worthy and well-known publications including The New York Times, Fast Company, Forbes, Inc., TIME, Mashable, Business Insider, and more. *dusts shoulder off*
I focus almost exclusively on writing blog content for clients (with the occasional ebook or longer-form guide thrown into the mix).
These aren’t your boring ol’ blogs. I work closely with you to understand your brand, audience, topics, and content goals so that I can write posts that:
Like so many freelancers, I used to do a little bit of everything. But over the years, I’ve narrowed down what I’m good at, what I enjoy doing, and what there’s a need for. The good news? Those three things all overlap in one type of content: blog posts.
Want to see these skills in action? Check out some of the content I’m most proud of in my portfolio.
Break down even the seemingly most dry or dense topics in a way that’s compelling and digestible.
Use the voice, tone, and personality that best represents your brand.
Incorporate any SEO keywords you’ve identified in a natural (read: non-clunky) way.
• Careers and job searching
• Productivity and time management
• Entrepreneurship and business ownership
• Project management and team collaboration
• Human resources and employee engagement
Like pineapple on pizza, I’m not the right choice for everyone. My primary focus is writing blog posts for software companies in the following industries:
I like to think that all of that falls under the “world of work” umbrella. So, I almost exclusively serve companies that focus on helping people thrive at work—whether it’s a tool to help teams collaborate more effectively or an accounting platform that helps business owners manage their finances.
Beyond those specific topics and industries, I have the smoothest collaborations with clients that:
Have an existing content strategy (or, at the very least, some keywords or topic ideas) and need somebody to write them. TL;DR I’m all about the execution piece of the puzzle.
Understand that content takes investment and commitment. You won’t land the featured snippet two seconds after pressing “publish” on a single blog post. That’d be nice, wouldn’t it?
Not sure if we’re a good match? Fill out the quick questionnaire below and I’ll be in touch to learn more about what you’re lookin’ for.
"I appreciate that I can rely on her skills as a writer/editor to help shape stories so they appeal to readers while also hitting SEO targets. Kat's many contributions to Work Life have been a key component in our continued growth and success.”
Trish Sammer, Managing Editor, Work Life
The mix of their expertise and unique writing styles, Kat's absolutely killer editing skills, and the SEO know-how they all bring to each article means publish-ready work every time. Not to mention, Kat is an absolute delight to work with. I look forward to working with her and the team for years to come!”
Adrian Granzella Larssen, Founder, Society Content
"When I send Kat an assignment, I know I’ll get back a well-written and thoroughly researched piece that checks all my boxes. She’s our go-to gal for quality content creation. Beyond that she’s incredibly personable, a great communicator, and passionate about her craft. This girl knows her stuff—and we’re happy she shares that stuff with us.”
Myranda Mondry, Content Marketing Manager, Intuit QuickBooks
"She knows immediately what we're after and understands our brand tone of voice well. She makes it really easy for us to plan out our content ahead of time as she makes sure we get the content we need well in advance."
Kimberly Beijersbergen, Content Manager, Whereby
…so I’ll let other people do it for me. Here’s what a few past and present clients have to say about what it’s like to work with me.