Tips for Treating Your Blog More Like a Business
You put a lot of blood, sweat, and tears into your blog. And, whether it’s bringing home a big, fat paycheck for you or not, you still take it pretty seriously. You craft content that means something to you. You snap photos. You interact with your readers. You create graphics.
As we all already know, I’m a business owner. But, I’ve found that treating my blog like its own separate business has helped me improve the way that I approach all of my blog-related work.
So, whether you’re hoping to grow your blog into something that makes you six figures a year, or you just want to find some ways to have a more structured approach to your blog, I hope these few tips are helpful to you!
HOW TO TREAT YOUR BLOG LIKE A BUSINESS
1. SET UP A SEPARATE EMAIL ACCOUNT.
You know that having a place where your readers and interested brands can get in touch with you is important. But, you likely don’t want to plaster your personal email address all over the internet. So, set up a totally separate email address for your blog.
Not only does doing this keep all of your blog-related emails separate, but it also helps to reinforce your brand and make you look a little more professional. My blog email address is currently firstname.lastname@example.org. But, I’m hoping to create one with my custom domain name (just like what I did with my business email address) soon!
2. PAY ATTENTION TO YOUR ANALYTICS.
Any business owner’s goal is to constantly learn, evolve, and improve. And, I’m willing to bet that you have similar goals with your blog. However, it’s difficult to find what areas need growth if you’re totally out of the loop about what’s working and what isn’t.
Regardless of whether you have two visitors per day or two million, it’s important that you pay attention to your analytics. It not only helps you come up with relevant content in the future, but it also arms you with all sorts of helpful knowledge about your audience!
3. GET TO KNOW YOUR AUDIENCE.
I make an effort to respond to every blog comment I receive (although, I’m sure I’ve missed a few here and there!). When you’re a business, customer engagement and interaction is one of the most important things to you. So, in regards to your blog, you should think of your readers as your customers.
What do they do? What do they love? What are their goals? What are their challenges? Become familiar with your audience—outside of those cut and dried analytics—in order to continue stepping up your blogging game.
Getting to know your audience also involves thoughtfully responding to their feedback—both good and bad. So, don’t neglect to do that! It demonstrates that your readers’ opinions matter to you, and that you want to continue an open conversation with them—and not bombard them with a one-sided broadcast.
4. TRACK YOUR INCOME.
Some people never make a cent off their blogs, and others rake in unbelievable money each month. But, if you are making any money blogging (even if it’s just a dollar here and there!), I highly recommend that you track your income.
If your goal is to eventually make money off of your blog, getting in the habit of tracking this right off the bat will be helpful to you. Plus, having a good handle on your overall financial picture is never a bad idea.
5. HAVE A PLAN.
You wouldn’t start a business without any sort of plan in place. So, you also don’t want to approach your blog in a willy nilly, half-assed manner. Put a plan in place that you can stick to. A posting schedule, editorial calendar, and even a social media strategy will not only help you stay organized, but also ensure that you give your blog the attention and respect it deserves!
6. SET GOALS.
We all know that I have a special place in my heart for goal setting. So, it comes as no surprise that I’m totally in favor of setting goals for your blog.
Maybe you want to have so many readers by the end of the month. Perhaps you want to stick to a consistent posting schedule. Or, maybe you want to step up your blog photography game. Whatever your ambitions are, go ahead and map them out! They’re surprisingly motivating, plus they help to ensure you’re focusing your time and attention on the right things.
Have any tips to add to the list? Let me know!
Until next time!