Finding Your Blog’s Focus
If you’ve been reading for some time, you know that a while back I announced a bit of a shift in my blog content.
You see, when I started this blog, it was really just an outlet for me to write creatively about the things that I loved. And, like a lot of young female bloggers, I assumed that this meant I should blog about beauty and style. After all, I love both of those things.
Then, I went through a pretty big change both professional and personally. I left my full-time job in favor of freelancing. Obviously, this was a dramatic shift in my life, and it only felt natural that my blog content would reflect that. Suddenly, mascara and accessories weren’t as important to me (although, let’s face it, they’ll always be important!). Instead, I found myself really gravitating towards talking about business ownership, productivity, and other self-development topics.
So, I made a pretty formal decision that I would start reserving Wednesdays for this type of content. Since then, I’ve continuously expanded on this idea — even on other days of the week. Is anybody else thinking of the “On Wednesdays, we wear pink!” Mean Girls quote?
With a change in content, it also meant by audience would shift a little. Those who were truly interested in this shift stuck around. But, I lost some readers for a bit. Now, I’ve managed to attract a new audience — including other business owners, freelancers, and people who are looking at taking the leap from their own full-time jobs.
I won’t argue that having a strict focus for your blog content is absolutely necessary. After all, there are plenty of bloggers that I love who manage to cover a wide variety of topics well. But, I always wanted to make sure I was clear in what my blog was about.
Also, I want to be clear in saying that I don’t think having a main focus for your blog means you can never blog about anything else. That would probably get a little boring for both you and your readers. However, I do enjoy having an “umbrella topic” that allows people to get the general gist of my blog.
However, determining your primary focus isn’t always easy. So, I thought I’d help out a little. Here are questions I asked myself when I was figuring out the main thing I wanted to blog about!
FINDING YOUR BLOG’S FOCUS
WHAT DO I ABSOLUTELY LOVE WRITING ABOUT?
When you spend a lot of your time blogging, you want to make sure you’re actually writing about things you enjoy.
Personally, I felt the most energized and inspired when I was writing content related to business ownership. Jot down a list of some of the posts you’ve enjoyed writing the most. This should help you get a clear view of the subject matter that really gets you excited!
WHAT’S MY GOAL FOR THIS BLOG?
Do you want your blog to act as a journal of sorts that documents important things that happen in your life? Do you want to monetize your content? Do you want to offer instructional how-to posts? Do you simply want an outlet to write creatively?
Take some time to sort out what your goals are for your blog. This will help you ensure that your desired focus fits with your goals — or determine if you even need a focus at all!
WHAT DOES MY AUDIENCE RESPOND TO?
Obviously, you enjoy writing your posts. But, it always helps if somebody actually reads them. Take a look back at the analytics of your previous posts and see what ones rank as some of your most popular. What seems to really resonate with and engage your audience?
Admittedly, some of my most popular posts are a little all over the place as far as subject matter. But, I think it will take a while before these analytics really reflect my change in content. Even so, it was helpful to see what posts were favorites among my readers!
IS THERE AN AREA WHERE I FEEL I HAVE VALUABLE ADVICE AND EXPERTISE TO OFFER?
If you plan to provide advice or educational information on a certain topic, you want to make sure it’s an area where you feel like you have some valuable and credible expertise.
I feel qualified to provide advice on owning a business because, well, I’m a business owner myself. But, for example, I’d never bill myself as a health and fitness blogger. Sometimes the walk from the couch to the fridge feels too long.
DO I HAVE ENOUGH IDEAS TO CARRY THIS?
If you do want to have a primary focus for your blog, I would recommend avoiding being too specific or limiting, as you want to ensure you have enough fresh content to carry your topic. Especially if you’re going to promote yourself as something like a “Fashion Blog” or “Food Blog”, you want to make sure you’re always coming up with enough outfits or recipes in order to fit that description.
I was happy with my choice to blog about business ownership and self-development, because I feel like those are broad enough topics that leave room for a bunch of different ideas. Under that umbrella, I can blog about everything from productivity and to-do lists to finances and networking. It’s really wide open!
Does your blog have a narrower focus? How did you determine what that focus would be?
Until next time!