Blogging Tips | Creating an Editorial Calendar
You know, there are moments when I feel like I’ve been working on this blog for an eternity. But, then I realize that I’ve only been blogging since last May. Needless to say, I’ve definitely learned a lot during a short period of time!
One of the biggest challenges I always faced was developing an effective editorial calendar. Because this is a very general “lifestyle” blog, there is consistently a huge variety of topics I write about. I always want to make sure I keep an adequate balance of business/self development, beauty, style, organization and other broad lifestyle posts. I never want any given week to become too saturated with any one category.
So, as you can imagine, this delicate balance calls for a well-planned and organized editorial calendar. When I started this blog, I never really thought of it becoming something I would need to plan for. But, so goes life, right?
I’m definitely not an expert when it comes to developing an editorial calendar. Trust me, I end up swapping thing around and scratching things out the majority of the time. But, there are a few helpful things I’ve learned throughout refining my process. Since a lot of my readers are bloggers themselves, I thought I’d share a few of my tips!
EDITORIAL CALENDAR TIPS
1| Find what works for you.
The biggest piece of advice I can give is to focus in on the things that work for you. Do you like keeping organized with your phone/computer or an old school paper planner? Do you want to blog sporadically, once per week or every weekday? Is there a certain niche you want your blog to focus on (beauty, books, health, etc.), or do you want to maintain a more general focus? Take some time to really think about what organization methods work for you, as well as your goals for your blog. This will make staying organized and choosing post topics much easier. Trust me.
2| Plan far enough ahead.
I typically like to plan my blog editorial calendar an entire month at a time. This allows me to make sure I have a great balance of topics not only for the week, but for the entire month. Additionally, it gives me the opportunity to see what photography I’ll need and what graphics I’ll need to create, so I’m not scrambling at the last second. We all know how that feels, right?
3| Keep important dates in mind.
When planning out your editorial calendar, make sure to keep in mind any important dates. Do you participate in any weekly or monthly link ups that you want to be sure to dedicate a post to? Do you have a dating/wedding/blogging anniversary coming up that you want to post about? Mark those things down, so you know to work them into your editorial calendar.
4| Be flexible.
This is another big one. Be forewarned that topics on your editorial calendar are going to change. Maybe you didn’t have time to take the necessary photos, or perhaps something exciting came up that you want to share immediately. While an editorial calendar is a great way to keep organized and plan things out, don’t treat it like the be all end all of your blogging success. Things will change. It’s not the end of the world.
What editorial calendar tips do you have!? I’d love to hear how you keep organized!
Until next time!